1.3: Project outcomes?;
1.4: More detailed timeline;
2.1: Does the process match the outcome?;
2.3: Provide your visual diary (record of your process, every step of what’s completed and what’s next);
3.1: Evaluate your project (ideas/ concept, use of illustration/ typography, copywriting, use of colour, elements & principles of design);
3.2: interpret and analyze whether your project outcomes and the process + results match;
3.3: Give constructive feedback to your peers
4.1: organize all process in your process book;
4.2: Where is the final result?
-------------------------------------------------------------------------------------------------------------------------------
Plan out 5 projects
1. Art Journals
About: Will be my daily activities on what I did and the cover will be weekly sticker collage. In my journals will be lots of visualizing typogrpahy writings instead of images.
About: Will be my daily activities on what I did and the cover will be weekly sticker collage. In my journals will be lots of visualizing typogrpahy writings instead of images.
Puropose: To be more creative and to record my ideas, also to see the progress improvement each week. To be more productive.
Outcomes: Art Journal book & stickers
2. Book binding houses
About: Different types of book binding designs combined into a house, like an exhibition of artistic books.
About: Different types of book binding designs combined into a house, like an exhibition of artistic books.
Purpose: So that people will be inspired to read and love books just because they look at the decorations. Not really everyone loves to read, they usually look at the decorations first.
Outcome: Different types of book binding
3. Collage book of one direction or any other idols.
About: This book will be about collection of my idols memories, how they grow up and how they inspire people.
Purpose: To collect the number of experiences about them and memories of how I love them. To not be afraid of what I like.
Outcomes: One Direction.
4. Redesign hooks
About: Hooks that could go along with the handbag theme or brand and hooks not just for handbags. So will be like “3-in-1 hook”.
About: Hooks that could go along with the handbag theme or brand and hooks not just for handbags. So will be like “3-in-1 hook”.
Purpose: To make it contrast or camouflage and the bag wouldn’t be dirty. Camouflage cause it will be unique.
5. Mustache pen or pencil holder (who’s who)
About: printed-ouy on every celebrity, their parts of the body and put it inside a mustache
Purpose: They could play like a guessing game Outcomes: Holder or mugs ————————————————————————————————————-
Purpose: They could play like a guessing game Outcomes: Holder or mugs ————————————————————————————————————-
Feedbacks
Reny:
- I choose no2, make it fancy and description of every book.
- Simple logo or identity for no.1 to be applied for every books that I need.
- Simple logo or identity for no.1 to be applied for every books that I need.
Jessica:
- No3. but no2 is over the idea
Ms Uma:
- Combined no.1 with what I love to do. Something like what Batch 7 did for Viscom, does more writings instead of images, to show my strength and visualized it.
- Timeline of journals (diaries) when I was little, it could inspire purpose instead of just idols, ask mom for help or wisdom, anything instead of just myself and it’s always good to do both. ————————————————————————————————————-
Ms Uma notes
- How to persuade people?
- What do people need?
- HOW TO MAKE IT INTERESTING?
- “Help others to make it easy for ourselves”
- We’re the problem solver
Ms Uma notes
- How to persuade people?
- What do people need?
- HOW TO MAKE IT INTERESTING?
- “Help others to make it easy for ourselves”
- We’re the problem solver
----------------------------------------------------------------------------------------------------------------------------------
My Note
I decided to do the combination of no.1 and no.3 from Ms Uma’s feedbacks. I choose to do this because I could see my own creativity and I love to write, I want to do something with my passion and something meaningful.
I could also learned how to “be inspirational”, to learn how to be “people-person” (to make how people want to know me more as well). This project will basically be like “Anne Frank diary” and Anne Frank is also one of my diary writer inspiration.
This project will be called “THiS IS ME diary”. I will try to create my timeline journals starting since the day I first started to write diary with I was seven years old. More writings instead of images, but with visualized typography and more designs, even better. To opened up my strength that could show awareness too.
----------------------------------------------------------------------------------------------------------------------------------
10 Most important things to include in a creative brief
1) Background summary
Who is the client? What is the product or service? SWOT. Research, report and any other documents that helped you understand the situations.
2) Overview
What is the project? What are we designing and why? Why do we need the project? What’s the opportunity of the project?
3) Drivers
What is our goal for this project? What are we trying to achieve? What is the purpose of our work? What are our top 3 objectives?
4) Audience
Who are we talking to? What do they think of us? And why should they care?
5) Competitors
Who is the competition? What are they telling the audience? That we should be telling them. SWOT analysis on them. What differentiates us from them.
6) Tone
How should we be communicating? What adjectives describe the feelings or approach?
7) Message
What are we saying with this piece exactly? Are the words already developed? Or do we need to develop them? What do we want audiences to take away?
8) Visuals
Are we developing new images? Or taking up existing ones? If we are creating them, who? What? Where are we shooting? And Why?
9) Details
Any madatorian info? List of deliverables, preconceive ideas, format parameters, limitations and restrictions, timeline, schedule and budget.
10) People
Who are we reporting to? Who exactly are approving this work? Who needs to be informed of our progress? And by what means…
SOURCE: Managing the Design Process, Concept Development, An Essential Mannual for the Working Designer by Terry Lee Stone.
Creative Brief Revised
1) Background Summary
Client
Gramedia Bookstore in Jakarta
Product or service
It sells different kinds of products from toys to educational publishing
About
It is owned by PT Gramedia Astari Media (GAM). Gramedia Book Publishing Group is part of Kompas Gramedia Corporation, along with other groups of companies like Kompas - the largest nationwide newspaper in Indonesia with an audited circulation of over 600,000 copies a day.
Strength
This company enjoyed outstanding success and today. It sells what is needed for everyone and it is easy for students to look for their educational needs.The materials provided have been selected and packaged to be easy to understand, even for beginners.
Weaknesses
Some prices aren’t reasonable that sometimes students cannot even buy it.
Opportunities
Gramedia is a HUGE bookstore that could make the business grow even bigger that leads to incoming customers who could sell their products.
Threats
Gramedia is only located in Malaysia and Indonesia
2) Overview
Project Title
Redesigning my personal diary
Background
"My Personal Diary" is to show our substances, what we are made of and writing could save our lives. In the diary, it indicates my personal problems because it is relate-able and it is like before jumping to a conclusion.
3) Drivers
The goal of this project is to discover the readers’ passion and bring out their confidence. Overall it is to narrow down readers’ problems and to prevent self-harm. This project is like “Hitting the Optimistic Gym.” And to let the readers write it along as well.
4) Audience
Secondary
Teens to young adults aged, 13-25. Most people say adults learned from children. So at this age, when they read they could inspire each other by expressing their own thoughts creatively. They could learn by giving critics to the diary.
5) Competitors
Nicholas Sparks
About: Nicholas Sparks is one of the world’s most beloved storytellers. All of his books have been New York Times bestsellers, with nearly 80 million copies in print worldwide, in over 45 languages, including over 50 million copies in the United States alone, and his popularity continues to soar.
What Genre?: Love Genre has little to no competition
Why is Nicholas Sparks competitive?: Nicholas Sparks write his love-life stories and share it to others to reveal the hardest part of writing love stories. Nicholas Sparks has successfully given readers the TRUE meaning of love.
How has Nicholas Sparks inspires people?: At the same time, Nicholas Sparks is trying to write something different and loves to surprise readers. Surprising readers is what makes readers jump.
Strength: Nicholas structures his sentences well.
Weaknesses: There are many tragic elements in that stories which inspired by events in his family as it always ended that way.
Threats: He has to write abundantly. Up to 2000 words every day even if he gets tired.
Opportunity: The more book he reads, the more inspired he become. He read 125 books every year.
6) Tone
The tone of voice of the book is informal so that when people read it, it won’t sound boring and the readers’ could imagine it easily.
- Fun
- Delightful
- Touching
7) Message
- “Speak up your voice”
- “Everyone has the right to do what is right”
- “Believe in yourselfs”
8) Visual
The stories that the author written will just be typed and it will looked as if its typed from a typed written fonts. But for the wisdom quotes will be put as a page rest and illustrated it to have the look&feel.
9) Details
Deliverables
A hard cover book to show the concepts of it. The binding of the book will look like a simple story book. The size of the book is A4 maximum 25-30 pages.
Limitations:
- Billing Plan includes paying the design elements and materials
Illustration: RP 5 000 000
Typography: RP 10 000 000
Author: RP 20 000 000
Total: RP 35 000 000
(Materials)
Book binding print: around RP 100 - 300
Printing: RP 4000 one double sided paper times 30 total up to 120 000 IDRP
Selling(cost of this project): 500 000 IDRP
Restrictions:
This book is copyright protected and is all right reserved. When this book is published there will not be any vulgar’s, all words are not rated R so that everyone will have a fair reading.
Timeline:
March 14 - April 9 Creative Brief, project outcome, timeline
April 10 - 18 Revised Creative Brief, make keywords and concepts for moodboards.
April 18 - April 27 Revised Creative Brief, make moodboards
April 27- May 1 Revised Creative Brief, qc&edit: moodboards, project outcome & time line & tight sketches
May 1 - 12 Collect all my diaries, write down more stories to connect it and design it
May 12 - May 23 Finishing Touches, Mock Up and QC
Project Outcomes
1) To make it look like a hard cover story book
1.1 It must include the design element to make a book.
1.2 Connect my life stories with the movies that inspired me.
2) To want readers recommend my book
1.1 There will be space for readers to give feedbacks.
3) Hoping that the readers will follow my examples.
10) People
This book will be approved under the supervisor: Ms Utari and will be published by my client: the manager of Gradmedia
--------------------------------------------------------------------------------------------------------------------------
new creative brief
1:3 project outcomes
LO1
Be able to formulate a project's topic:
1.1 Getting the concept right
1.2 Collect references of who inspired me and my personal problems.
1.3 Making it fun by learning about putting on reader's shoes.
LO2
Be able to implement the project within agreed procedures and to specification:
2.1 Develop the look and feel of the diary, with the right typefaces.
LO3
Be able to evaluate the project outcomes
3.1 It has to be worth the read.
3.2 Rhythm of the book
Together with 2.1 & 3.2: interpret and analyze whether your project outcomes and the process + results match;
Outcome LO1
1.1 Getting the concept right
1.2 Collect references of who inspired me and my personal problems.
1.3 Making it fun by learning about putting on reader's shoes.
In the progress of crafting the words... (from the first book. i find it hard to write but its fun at the same time then i decided to summarize the words and make it better to the eye in the 2nd one so that i have the 3rd outcome, LO3. )
3.1: Evaluate your project (ideas/ concept, use of illustration/ typography, copywriting, use of colour, elements & principles of design) which is also for 4.2: Where is the final result?
My final result..
3.3: Give constructive feedback to your peers (i got the feedback after I print it :/)
The concept is really nice and fun:) that being said i think the layout is missing something fun. Since the book is about spreading positivity, try making the book as if you're a reader and you feel really down about life and you need a pick me up book. Try adding fun shapes to your layout, rearrange the body copy into something more fun. Try using more engaging fonts (it will change the whole tone of the book). You have a nice concept so try putting in more "you" in the book :) hope that helps
Dias feedback:
Okay about the font and colors hahaha so here's my feedback.
- What do you think & how's the layout:
I think the layout is still kinda "kaku" what should i say, its like template if i could say and it's a bit awkward. You could be more playful with the font and headline, and also find an inspiration, check out Behance.net it really help you.
-do you like it?:
personally if i'm the reader, i'd like to read it but not that interested. Now ask your self, you make your self as the reader, if somebody give that book, would you read it? do you see something interesting in it? :) i always put myself as the reader if i doing some layout, you should see yourself as the reader too, it criticise you :)
- what improvement is there to be improved? as in how can I make it better?
ofcourse the layout, the font and chosen colour, how can you make it better? find lots of inspiration cause it helps you, and here's come cheats, copy one of the layout that you find, cause it is okay haha seriously, but if you want to, and you could also copy them and change a bit. and dont forget after you improve it, put yourself as the reader :)
goodluck teek!! that's all from me
Petty feedback:
1. what do you think?
- I think it's okay, but i think the typefaces have to be changed. The sunshine for the cover can be better. for the cloud part, maybe you can make clouds for the bottom part too. just copy and flip the clouds.
2. how's the layout?
the layout is fine, but the last page i think could be better
3. do you like it?
i like the concept but some parts can be better
3. what improvement is there to be improved? as in how can I make it better?
I wrote it on number 1 and 2 already :)
GOOD LUCK TEEEK! SEMANGAAAAT :D
Selly's feedback:
From me, i think it's a really good concept and helpful. I love it ! :)
For the layouts , it's okay. It's neat and organize. For me , i think you can improve the typefaces. It's a good choice to use handwritting typefaces, but i think it will be better if u use the realistic one. *i have a lot, if u want,
And i think the bottom part of the clouds in the cover is a little bit strange.
Thankyou and goodluck , teek ! :D
Jessica Lauw feedback:
It's quite nice, however you can improve your choice of fonts, and the cover is nice enough, although personally it is not appealing enough for me.
Febi's feedback :
1. I think the concept is great, the execution if you use the right paper and texture would be great. Natural.
It's quite nice, however you can improve your choice of fonts, and the cover is nice enough, although personally it is not appealing enough for me.
Febi's feedback :
1. I think the concept is great, the execution if you use the right paper and texture would be great. Natural.
2. The layout if it's interactive then it's simple and understandable, but maybe lacking of diversity and graphic matters
3. It could be use as educational matters, like I said if the end result is great then it's cool. You probably should get on the education motivational designs.
4. How do you make it better? I think that answers from the 3 previous questions above.
No comments:
Post a Comment