THE OUT COMES
1.1: Research about different packaging and evaluation (20s until 2000s);
1.2: Collect and evaluate 3 good and 3 bad samples of current packaging;
1.3: Analyze current packaging materials in term of printing, production, and construction;
2.1: Research and evaluate different packaging manufacturing process;
3.1: Show your experimental packaging prototype (Wk. 2 exercises);
3.3: Fix the pixilated image on top, missing POP, missing style guide, pay attention to elements of packaging, missing “ingredients”, “barcode” and “nutrition facts”;
4.1: Evaluate the design solution in terms of practicality, effectiveness and creativity
1.1: Research about different packaging and evaluation (20s until 2000s);
Intro:
Today, packages are everywhere. Food, beverages, electronics, and appliances all come in some sort of packaging. Our trash is full of containers that carried consumer goods from the store into our homes. From factory to market, market to home, and home to landfill, modern packages have been carefully designed for every step. Packages not only store and protect goods, they help sell them. Each box, bottle, can tube, bag and jar serves as a silent salesman on the store shelf. At the same time, packaging is designed for efficient transportation and disposal.
New technological processes and innovative new materials have repeatedly changed what could be packaged and how those packages could be sold. However, despite companies' best efforts to build strong brands and remain at the cutting edge of technology, new packages are not always successful, and all packages have a lifespan.
Where do product packages fit into the history of advertising and branding? To changes in technology? to the growth of consumerism? To shifting social values? Explore this exhibit to discover the history of consumer packages in the United States over the last 150 years...
1920
Source: http://weburbanist.com/2010/06/15/1920s-vintage-ads-marketing-in-a-roaring-post-war-world/
1930-1940s
Source: http://richardshear.wordpress.com/2009/05/12/package-design-a-leading-or-trailing-indicator-1930-1940/
1950-1960s
Source: http://richardshear.wordpress.com/2009/10/14/package-design-a-leading-or-trailing-indicator-1950-1960/
1970-1980s
Source: http://nostalgiapie.wordpress.com/tag/packaging/
http://clickamericana.com/eras/1970s/get-some-flair-squares-on-your-walls-1970s-1980s
1990-2000s
Source: http://www.referenceforbusiness.com/small/Op-Qu/Packaging.html
1.2: Collect and evaluate 3 good and 3 bad samples of current packaging;
GOOD PACKAGING
BAD PACKAGING
Firstly there's barely see the bears against the white of the can and
secondly the can itself looks extremely close to the Diet Coke can design.
Consumer Reports published an article in 2010 going after companies that put too little product in their packaging or over package. This lead to the birth of their Black Hole Award and Golden Cocoon award (both not desireable.)
Not sure the peel back display top is conducive to space efficient storage.
1.3: Analyze current packaging materials in term of printing, production, and construction;
Source: http://www.bbc.co.uk/schools/gcsebitesize/design/graphics/mechanismfinishprintrev1.shtml
The main printing techniques are screen printing, block printing and photocopying. Letterpress, lithography, flexography, and gravure printing are used in commercial manufacturing. Finishing techniques enhance the final product.
- The screen printing
The screen is made from a fine mesh material fixed to a wooden frame. A stencil is placed under the screen and ink forced through the stencil onto the material below. Screen printing with stencils is best for blocks of colour.
The Screen Printing process
- Mesh is stapled to a wooden or metal frame
- Masking tape stuck around underside of the screen
- Stencil design cut
- Stencil placed under frame but above paper
- Line of ink placed at one end of screen
- Use squeegee to draw ink across screen, pressing firmly
- Carefully lift screen
- Evaluate and repeat
- The Block Printing
Shapes are cut into blocks made of wood, metal or linoleum. Ink is applied to the block, and the block is pressed onto paper.
Block prints can be quite detailed if the block is well made, but normally only one colour is used. The process is good for making positive and negative images and repeating patterns.
Block printing is used to print small and medium sized runs of greetings cards, wallpaper, paper tablecloths and similar products.
Photocopying
Photocopiers can enlarge and reduce images, and process paper, card and clearacetate. Different paper sizes can be used. They can also be used for back-to-back copying and to collate multiple copies.
Color photocopiers give good results but the copies are more expensive.
Photocopiers can be used to:
- Arrange multiple small drawings on a page
- Make multiple versions of the same drawing (egg to make a pattern)
- Enlarge or reduce drawings
- Copy reference material (if copyright allows)
- Copy artwork sheets to maintain a consistent style in a project folder
Source: http://molopak.com/index.php/technologies/31-production
Packs blanks leaveour manufacture with image already printed on them by offset method, sealed fifth and sixth panels they are folded in a special way and ready for packing food products into them. Our customers will need to seal the bottom of the containers, fill them with contents and seal the tops.
Process of container manufacturing begins with processing large rolls of special food carton. These rolls are produced and supplied to us by leading European and American manufacturers. In the course of manufacturing material for Gable Top packs the special carton is coated (laminated) with liquid polyethylene (PE) from both sides. Aseptic carton for long-term product storage is additionally coated with super-thin layer of aluminum (AL) and then with another layer of polyethylene (PE) in order to eliminate the possibility of contact between products and aluminum layer.
On this laminated carton we can print the customer’s original design by offset method, to create highest photographic quality with our state-of-the-art equipment.
The laminated carton with print on it is cut into pack blanks of different size, from 250 to 1000 ml. The special stamp is used to draw the precise lines for further folding. The next step is sealing the seam of fifth and sixth lateral panels. This procedure requires high temperature and high precision of special folding process in order to exclude the contact of the open clipped edge of laminated carton with food products. As a result, the flat blanks are packed into boxes; they are now ready to be transported to your enterprise to be used to pack products. Additional actions can be performed at certain stages. One Euro-pallet board can hold up to 19,000 1-liter blanks for Gable Top packs.
3.1: Show your experimental packaging prototype (Wk. 2 exercises);
This packaging I decided to make a hardcover book organizer, so that kids wouldn't forget their pens, or things that they should do... This hardcover will make it easier for them.
Final Packaging
Chosen Food for Tibet's packaging:
Ginger Barley Cookies
Ginger Barley Cookies
3/4 cup vegetable shortening
1 cup sugar, plus more for rolling
1 large egg
1/4 cup molasses
2 cups sifted barley flour
2 teaspoons baking soda
1 teaspoon ground cinnamon
1 teaspoon ground ginger
1/2 teaspoon ground cloves
1/2 teaspoon salt
Directions
Preheat the oven to 350 degrees F.
Line cookie sheets with parchment paper or nonstick baking mats. Using an electric mixer at low speed, cream the shortening and sugar until thoroughly combined. Add the egg and molasses and beat until completely incorporated. Sift together the flour, baking soda, cinnamon, ginger, cloves and salt and add to the mixture. Stir until combined. Roll the dough into balls about 1-inch in diameter. Roll the balls in sugar. Place 1/2-inch apart on the prepared cookie sheets. Flatten the balls slightly with your fingertips. Bake for 12 minutes. Cool on wire racks.
More research about Tibet:
Is Tibet part of China?
For at least 1500 years, the nation of Tibet has had a complex relationship with its large and powerful neighbor to the east, China. The political history of Tibet and China reveals that the relationship has not always been as one-sided as it now appears.
Indeed, as with China’s relations with the Mongols and the Japanese, the balance of power between China and Tibet has shifted back and forth over the centuries.
Indeed, as with China’s relations with the Mongols and the Japanese, the balance of power between China and Tibet has shifted back and forth over the centuries.
One of Tibet's manufacturing capabilities:
Tibetan incense stick making packaging machine&Herstellungsmas
Where we come and where we go,this is the question that always permeated with chinese as well as world people.In modern days china,the materialization of society is rather loading with heavy weight,thus we all the chinese people should rely back on our traditional culture to seek some inner power to fulfill our heart leading us with hope and light.Religion,naturally,is the place to rest the body plus the soul.
Before the holly statue burning one stick of incense one sinks himself into the quite place from the blisterious crowd,even a moment.
Postscript:Incense in China is traditionally used in a wide range of Chinese cultural activities including, religious ceremonies, ancestor veneration, traditional medicine, and in daily life. Known as xiang (Chinese: 香; pinyin: xiāng; Wade--Giles: hsiang; literally "fragrance"), incense was used by the Chinese cultures starting from Neolithic times with it coming to greater prominence starting from the Xia, Shang, and Zhou dynasties.
One study shows that during the Han Dynasty (206 BC -- AD 220) there was increased trade and acquisitions of more fragrant foreign incense materials when local incense materials were considered "poor man's incense".
It reached its height during the Song Dynasty with its nobility enjoying incense as a popular cultural pastime, to the extent of building rooms specifically for the use of incense ceremonies.
Besides meaning "incense", the Chinese word xiang (香) also means "fragrance; scent; aroma; perfume; spice". The sinologist and historian Edward H. Schafer said that in medieval China:
" there was little clear-cut distinction among drugs, spices, perfumes, and incenses -- that is, among substances which nourish the body and those which nourish the spirit, those which attract a lover and those which attract a divinity."
The Golden Peaches of Samarkand, a Study of T'ang Exotics, Edward H. Schafer
Resource: Youtube
Manufacturing process in China...
Since Tibet is part of China.. The manufacturing capabilities in China as well are:
As a result, small pack sizes became increasingly popular at the expense of bulk packaging. Furthermore, over the review period, Chinese consumers ate on-the-go more frequently, due to busier lifestyles. Consumers increasingly demanded small and convenient-to-carry food and beverage products, which contributed to the growing usage of small packs. Furthermore, companies developed small packs to better fit fast turnover distribution channels, such as convenience stores. At the end of the review period, smaller packs were a common sight on retail shelves and at checkout counters in China.
Ideation for new food
Came up with a name & Concepts
Brainstorming:
- Tsampa cookie
- Tibet Cookie
- Barley Garlic Cookie
Tsampa is the staple diet of Tibet, but it can taste somewhat plain, I would say it is not so much a favorite food as simply one which comes from necessity. It would sound just fine as Tibetan Cookies.
Concept:
- Gingerly (concept of the packaging everything is brown in color and the cookies are obvious)
- Warmth (shows that ginger could heal everything by showing the benefits of ginger) My peers chose this...
- Simple (eventhough it’s just cookies but the packaging is effective)
Flovered Ginger bread cookies: (something on the go)
Visual Audits:
Visual Audits:
The first is the reference packaging
The second is the reference packaging for design. All Chinas packaging is designed to "chew-on-the-go". They even have self-cooking container.
CONCEPT MOODBOARD
Putting my elements of packaging
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Pop reference:
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3.3: Fix the pixilated image on top, missing POP, missing style guide, pay attention to elements of packaging, missing “ingredients”, “barcode” and “nutrition facts”;
Style guide reference. My style guide should be as simple as this.... And I put everything in the style guide to have a clear look at the composition of it.
4.1: Evaluate the design solution in terms of practicality, effectiveness and creativity
In terms of all practicality, effectiveness and creativity, like the research says all China's packaging is designed to "chew-on-the-go" therefor I am trying my best to make it as iconic as possible and to have it look like it's recyclable too. The way I make it iconic is that I put it's trademark on the packaging like the top of it is gray color representing the color of the mountain and that's why it's triangle. And mountain because Tibetan basically has lots of mountains. The creativity part is the one that the packaging is printed out with the real texture of the cookies. Since it's recyclable, I want the pop to be as simple as it can be that can be placed next to the other cookies hence the pop is for the shelf. The pop could also be easily carried for someone who wants to have business with these cookies.
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